About Ivy Caldwell


Our Mission:

To bring healing to the hurting people through hope.

Our Vision:

To empower and build up girls and women who are ready to rise up above their circumstances from across all walks of life.

Footprint Enterprises, LLC is a faith-based organization that empowers those who are ready to confront their past emotional and childhood trauma.  We walk them through a five-step process showing them how to overcome and transform their pain into strength, peace and freedom by "Stepping Into ANEW You".


A footprint is an impression left by a shoe on the ground or a surface. The area
occupied or affected by something. A track or mark left by something. A psychological footprint can be a negative influence you have on others or how it affects their lives and the environment around you. We all have footprints from our past and it shapes how we view the world.


We refrain from confronting or doing something because of the emotional pain. The things we have left undone or not dealt with as a result from our childhood problems often leave emotional footprint of scars in our lives. There is the possibility of you transferring your emotional trauma on to others if you don't deal with it, you will leave your footprint on others, thereby, continuing the cycle of emotional abuse. 

Ivy Caldwell is a wife of over 30 years, a mom of 4 sons, a grandmother of many, 36X Author, 13X Bestseller, Podcast Host, a licensed Elder, Certified Christian Counselor, A Certified Master Life Coach, Certified Trauma Informed Coach, Certified Mental Health Coach, Monroe County and NYS M/WBE certified, a children's book publisher and a former TV Host. She is located in Upstate New York.

She empowers women and youth to "Step Into ANEW You", declaring "It's time for you to reclaim back your voice, power, life, peace and joy." No longer sit in mute agreement with fear, hurt, trauma, anguish, low self-esteem and humiliation. Let's look the elephant inthe room directly in the eyes and "Expose It!" Ivy believes our children are struggling with social emotional coping skills and are in need of help to talk about the issues they are dealing with. The Footprints Book Series is a tool to be used as a conversation starter to give our children a voice.

It's time to break free from years of emotional baggage. She admits that she too is an overcomer of abuse and it took her years to finally break free, to be at peace, and start acting in accordance with who God says she is. "Expose It!...Let Your Healing Process Begin" is Ivy's personal story of overcoming childhood trauma and the book aims to support readers in starting their emotional healing journey. It's time to "Step Into ANEW You."